AddClarity
AddClarity is a broadcast sponsorship clarity platform that transforms televised sports footage into evidence clubs can use to retain sponsors, justify pricing, and introduce new commercial inventory.
This page provides a short, public overview of the venture. To see deeper detail — including demos, prototypes, roadmaps, and how the venture is developing — you'll need to create an account.
What This Venture Aims to Solve
AddClarity addresses a specific challenge within sports sponsorship. Sponsorship is an emotional purchase supported by weak logic.
Clubs price assets based on tradition (halfway line, premium boards), not on how games actually unfold on television. Sponsors are asked to renew or increase spend without being given new insight, new evidence, or new conversation points. As a result, sponsorship conversations stagnate and clubs leave revenue on the table.
What We're Building
AddClarity turns broadcast footage into clear, shared evidence that supports better sponsorship conversations.
High-level capabilities:
- Indexed sponsor exposure by location, frequency, dwell time, and clarity
- Comparison between traditional "premium" assets and undervalued placements
- Sponsor-specific dashboards and logins
- Evidence to support pricing and inventory decisions
- Clarity scoring without over-claiming ROI
This enables clubs to retain sponsors, justify renewals, and expand inventory — without claiming digital-style attribution.
Current Phase Work
AddClarity was born from real sponsorship experience and pricing experimentation. It has been used on real rugby broadcasts, with multiple matches encoded, dashboards generated, and sponsor-level logins provided.
We are currently:
- Refining the platform interface for sponsor-facing use
- Standardising encoding workflows
- Validating assumptions with professional clubs
- Preparing the direction for multi-sport expansion
Full updates are available to registered users.
Why This Venture Exists
AddClarity exists because sports clubs face the same challenge: sponsorship pricing based on assumption rather than observed broadcast behaviour. Sponsors want reassurance, not spreadsheets — but they also want more than anecdotal claims.
By providing clear, comparative evidence of broadcast exposure, AddClarity adds just enough logic to support confident commercial decisions without killing the emotional appeal of sponsorship.
How Ventures Progress in Vindico Labs
Every venture moves through our structured process:
Prototype → interactive concept
MVP → functional first version
Live Venture → fully operating product with its own roadmap
AddClarity is currently at Prototype stage, with a high-functioning platform bordering on MVP. The next phase focuses on UI overhaul, operationalisation, and sport expansion.
Full details on progress and structure are available to logged-in users only.
See the Full Venture
To view platform demonstrations, encoded match examples, technical direction, roadmap, full problem statement and use cases, updates and milestones — you'll need to create an account.
Important Information
This page provides general information only. It is not a financial promotion, an offer to invest, or investment advice. Some ventures may form independent commercial entities, and any participation or shareholding is arranged privately and under separate agreements.
Vindico Labs Ltd is not regulated by the Financial Conduct Authority (FCA).